Wednesday, March 31, 2010

Warmer temperatures boost ice cream popularity

We may not all scream for ice cream, but the recent double-digit spring temperatures are giving ice cream lovers more reason to buy cool creamy treats at Marble Slab Creamery at 330 Yonge St. in Toronto.

More people are buying Marble Slab ice cream as the weather gets warmer (thesimplestaphrodisiac.blogspot.com)

"It's warmer weather and we want to sit outside in the sun," says 22-year-old Amy Howarth. "We just want to have ice cream to add to that."

The ice cream and waffle cones at Marble Slab are made in-store, and for an average price of $5.99, customers can choose from a variety of flavours and "mixins" ranging from Cadbury mini eggs to pineapple chunks to create a flavour all their own.

"Mixins" at Marble Slab let customers personalize their flavour (Kimberly Ivany)

"Best ice cream I've ever had actually," said Joan Rice, 62, as she enjoyed a coffee milkshake on Wednesday with her husband Mick Rice.

Employee Debra Mason says she has fun playing with the ice cream she serves.

"I like making creations and helping people find their creative side," she said, explaining that the creamery can serve eight to 12 people simultaneously.

Micheal Mitchell, the store manager, says the store can see up to 500 customers on a good day. He expects that July and August will be the busiest months "just basically based on the hot weather." But the creamery's location also attracts customers.

"The location is an advantage because we're in the core of the downtown area," he said.


View Marble Slab at Yonge and Gould in a larger map

Howarth however, is from Georgetown, a small town an hour west of the city that doesn't have a Marble Slab. But she says she'll be back.

"There's so much choice and good service," she says in between licks of her chocolate-and-brownie ice cream on top of a chocolate-dipped waffle cone.

But is six bucks for one cone worth it? Mick Rice thinks so.

"We really appreciate variety, and they're really such nice flavours so we couldn't resist," he said.

Monday to Friday, Marble Slab Creamery is open from 11 a.m. to 11 p.m.


Mick and Joan Rice enjoy a tasty treat (Kimberly Ivany)

Watch how waffle cones are made at Marble Slab.



Related links:

  • Click here for Marble Slab nutrional info
  • Become a fan of Marble Slab on Facebook
  • Click here to find out what other people are saying

Summary: As temperatures rise, so does Marble Slab Creamery's popularity, and their flavours are causing quite a buzz amoung ice cream lovers.

-Kimb3rly